Rahma Riad

Teaches Building a Career in the Digital Age

Learn success secrets from the artist who built a digital empire with millions of followers.
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  4. Rahma Riad Teaches Building a Career in the Digital Age

Class Trailer

Class Chapters

18 Chapters | 2h 9m
3:27 Watch Intro for Free

1. The Talent

Rahma Riad welcomes you to her class and invites you into the fast-paced world of the digital age. From cassettes to smartphones, she discusses how technology revolutionized careers. Rahma’s message is clear: to stand out and be remembered, you must master the rules of the digital landscape.
7:41 Join To Watch

2. Beginnings

Rahma shares an intimate look into her early years in Iraq and her passion for music. She opens up about the challenges she faced, including societal expectations and the loss of her father. Rahma's inspiring journey highlights the importance of believing in your dreams and persisting through adversity.
3:26 Join To Watch

3. Redefining Success

In this chapter, Rahma dives into the turning points that shaped her career, especially after her father's passing. Moving frequently between countries, she faced instability and academic challenges, which led her to redefine what success meant to her. Through personal anecdotes, she emphasizes that success isn’t always conventional.
8:31 Join To Watch

4. The Journey Is Long I

Rahma takes you through the pivotal moments of her early career, including her first big step. Participating in her first talent show despite being underage. This chapter captures the courage, sacrifices, mistakes and resilience it took to pursue her dreams.
7:13 Join To Watch

5. The Journey Is Long II

In this chapter, Rahma reflects on her time at Star Academy, a defining moment that brought new challenges and the realization that fame is fleeting. Rahma emphasizes that enduring failure and rejection is part of the journey. She encourages you to keep your vision alive, stay true to your goals, and find strength even when it feels like starting over is your only option.
4:42 Join To Watch

6. Invest in Your Dreams

From spending her savings on unreleased songs to navigating the unpredictable music industry, Rahma shares the valuable lesson that early losses often pave the way to later successes. This chapter is a testament to the power of perseverance and strategic risk-taking in building a career.
7:56 Join To Watch

7. Embrace Authenticity Demonstration: Waed Menni

This chapter takes you behind the scenes of Rahma’s breakthrough hit, “Waed Menni,” showcasing how embracing her roots and authentic voice set her apart. Rahma explains the creative process behind the song and highlights the power of authenticity in finding your niche and creating impactful art.
7:21 Join To Watch

8. Optimize Your Digital Presence

Rahma Riad guides you through the complexities of the digital landscape, emphasizing the need for strategic platform selection based on your goals and audience. She shares insights on using Instagram, TikTok, YouTube, and music streaming platforms like Spotify and Anghami to their fullest potential.
3:03 Join To Watch

9. Traditional Outlets Are Still a Thing

In this chapter, Rahma highlights the importance of traditional media like radio and television. She recounts how her early career breakthroughs were fueled by radio and by her participation in TV shows. Rahma stresses that these outlets still hold significant value, offering wide exposure and opportunities for collaboration.
7:39 Join To Watch

10. Building Your Audience

Rahma contrasts the past focus on industry gatekeepers with today’s direct connection to audiences. She emphasizes the importance of understanding your target demographic, leveraging data and algorithms, and maintaining a consistent social media strategy to build your audience.
8:43 Join To Watch

11. Building Your Brand I

Rahma reveals the 5 essential pillars for building a brand that stands out in today’s crowded market. Drawing from her own experience in creating the 'Rahma Riad' brand, she shares valuable insights on how you can craft a brand that is authentically yours.
9:13 Join To Watch

12. Building Your Brand II

In this chapter, Rahma delves deeper into the foundational pillars of brand-building. She emphasizes the importance of defining your brand’s purpose beyond just profit, urging you to reflect on the lasting impression you want your brand to create and how you want it to be perceived by others.
9:28 Join To Watch

13. Building the Right Team

Rahma stresses that you cannot do everything alone, a supportive and skilled team is key to a successful career. Rahma discusses the importance of having team members that share your values and that have a diverse set of skills with a focus on soft skills including management, communication, conflict resolution etc.
4:26 Join To Watch

14. Seek Feedback

This chapter emphasizes the value of seeking feedback from trusted sources to gain objective perspectives on your work. Rahma shares how constructive criticism led to her hit song “Al Kawkab,” illustrating the importance of being open to suggestions and using feedback as a tool for growth.
14:26 Join To Watch

15. Stay Versatile Demonstration: Al KawKab

In this chapter, Rahma discusses the significance of versatility, regardless of your career path. Through an exclusive demonstration, she reimagines her hit song 'Al Kawkab,' adapting it to different contexts. This demonstration reveals an important lesson: embracing versatility and a willingness to experiment will make you a stronger creator, entrepreneur, and professional.
11:50 Join To Watch

16. Discover Your Strengths and Weaknesses Demonstration: Helo Hal Shuur

In another exclusive demonstration, Rahma illustrates the power of understanding your strengths and weaknesses and working with them, not against them. She demonstrates how, despite her limited vocal range, she can evoke a wide range of emotions through 'Helo Hal Shuur.' Discover how you too, can transform your weaknesses into strengths and use them to your advantage.
8:38 Join To Watch

17. Prioritize Your Mental Health

This chapter addresses the personal and professional pressures of today's world. Rahma candidly shares her struggles with mental health, self-image, and societal expectations, advocating for mental health awareness and urging you to seek support when needed.
1:17 Join To Watch

18. Outro: A World of Possibilities

Rahma concludes the class by reflecting on the lessons shared. The path won’t always be easy, but each challenge brings new opportunities. As you embark on your career, she leaves you with a reminder: the world is full of opportunities, now it’s your turn to seize them.

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