Toufic Kreidieh

Teaches Building and Growing Your Business

Learn the strategies Toufic used to build a billion-dollar business from scratch.

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Maharat
Class
Business
Toufic Kreidieh Teaches Building and Growing Your Business

Class Trailer

Class Chapters

11 Chapters | 1h 9m

2:43 Watch Intro for Free

1. The Talent

Toufic Kreidieh welcomes you to his class and shares his journey from a 12-year-old delivery boy to building Brands For Less into a billion-dollar company. He reflects on the lessons learned along the way and introduces the fundamentals and strategies that will help you grow, scale, and succeed in business, no matter where you start.

9:31 Join To Watch

2. Understanding your market

In this chapter, Toufic breaks down the foundation of every successful business: creating value and assessing market size. He explains how businesses can solve customer pain points through quality, affordability, speed, convenience, and innovation while ensuring a large enough market demand.

5:15 Join To Watch

3. Setting the right targets

Without clear targets, success remains out of reach. Toufic explores how to define specific goals, align them with business priorities, and break them down into actionable steps.

6:05 Join To Watch

4. Understanding Customer Needs

A business’s success depends on its ability to understand and serve its customers. In this chapter, Toufic delves into the different types of customer needs and how addressing them effectively can drive long-term growth.

8:49 Join To Watch

5. Assessing Customer Needs

Understanding customer needs requires research, observation, and direct engagement. This chapter introduces a framework to identify and address customer pain points.

6:15 Join To Watch

6. Growing Your Business I: Building the Right Foundations

Scaling a business demands a solid foundation. Toufic covers key fundamentals for sustainable growth, without which growth can become a risk rather than an opportunity.

8:57 Join To Watch

7. Growing Your Business II: Capture the Most with the Least

Growth is about maximizing impact with minimal resources. This chapter explores product and market strategies, leveraging data and technology, strengthening branding, and forming strategic partnerships.

5:11 Join To Watch

8. Healthy Growth Over Fast Growth

Growth should be strategic, not rapid. Toufic highlights the building blocks of sustainable growth: the importance of long-term planning while staying agile, monitoring financial performance, and optimizing operations.

9:28 Join To Watch

9. The Importance of Marketing

This chapter explores why marketing is essential for any business' success, from identifying your ideal audience and crafting the right message to selecting the most effective channels.

1:25 Join To Watch

10. Think Macro Not Micro

Great leadership comes from trust and delegation. This chapter emphasizes the shift from micromanagement to macro management, allowing teams to learn, grow, and take ownership.

5:53 Join To Watch

11. Be Ready to Adapt

The world of business is unpredictable, and risks are inevitable. This chapter highlights the importance of identifying the different types of risks that your business might face and how to plan for them.

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